Alessi Moments. Everyday Poetry
With art direction by Andrea Incontri and photography by Giampaolo Sgura — a campaign that celebrates the beauty of everyday life through design.
Alessi launches its new communication campaign, Alessi Moments. Everyday Poetry, a visual and emotional narrative that highlights how Alessi objects can make even the simplest daily gestures unique.
Guided by the art direction of Andrea Incontri and captured through the lens of photographer Giampaolo Sgura, the campaign will unfold throughout 2025, telling a story that is positive, sincere, and refined. It portrays the simplicity of everyday life as an endless source of richness, joy, and authenticity.
"My collaboration with Alessi began years ago as a designer. Today, I have the opportunity to design from a different perspective: envisioning how these objects coexist and come to life in the poetry of the everyday. Simple, authentic moments of the day take shape through the interplay of human connections."
Andrea Incontri, Art Director
The storytelling will develop across two chapters: Hosting & Culinary (February to April) and Coffee & Tea (May to July). A carefully curated selection of Alessi objects — including icons, best-sellers, and the brand’s latest creations — will take center stage in the narrative.
With Alessi Moments. Everyday Poetry, it’s easy to discover how design enriches daily life: ordinary moments transformed into something special by objects that are simple, yet extraordinary.
CREDITS
Art Direction: Andrea Incontri | Photography: Giampaolo Sgura | Video: Francesco Parrella | Talents: Akin Muyiwa, Anthon Wellsjo, Antonia El Ghali, Gao Qi, Inga Savits, Duccio Gambi | Casting: SimoBart Casting | Set Design: Ilaria Gerli | Styling: Maria Sofia Brini, Uliana Sgura | Hair & Make-up: Andrew Guida
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